Re: Consumer Reports can't really be reputable reporting? >>>>> UPDATE
"Neither you nor I would go to CR for drug info ... nor would we go to Oprah Winfrey or Dr. Oz for drug recommendations ... but others might."
More important by a long shot is that any entity that wants the PPS to go down will use those you mentioned as a focal point in trying to sow doubt. When the enemy is engaged on the battlefield (the media) anything goes. The CR article (and Oprah and youtube and newspapers and TV spots, etc) can and will be used to try to undermine the long suppositions and bolster the short predictions. Count on it.
CR was important because many/most Americans have come to rely on their supposed unbiased views.
This shot across the bow will not be the last, and anyone who wants to assume the shorts have blown their wad is out of their minds...this is but the beginning...and a perfect place (and timing also) to throw this grenade -- BEFORE any numbers come in. It also will make it all the more difficult for equivocal or even "kind-of" good sales numbers to change analysts' minds.
The road ahead will be difficult, and CR just made it more problematic both in media exposure and an extremely lowered PPS to crawl our way back.
ONLY OVER-THE-TOP SALES NUMBERS WILL COUNTER THE SHORTS EFFORTS. THEY WILL NOT CAPITULATE WITHOUT THOSE KINDS OF NUMBERS